MeWe&You

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DID YOU KNOW THAT

97% of women experience menopause symptoms
70% of women say symptoms impact their daily life
66% of women say symptoms impact their work life

MeWe&You have developed a digital solution to help women understand and know in a simple way what they can do personally to feel their best in menopause.

Helene Strandkvist, founder:

“I know health is personal. We are all different and the advice out there is mostly general. That is why I decided to start MeWe&You. To help women and others who are facing all kinds of problems related to perimenopause and menopause, find the support I was lacking during my toughest times. By sharing my story with you and creating MeWe&You my own health challenges serves a purpose. I am so happy that you are here. My hope is that we can do this together!”

Visual Direction

I have worked with MeWe&You from November 2022 – today

My assignment is visual direction and hands-on UI and UX design for the mobile wellness application. When I started they already had a prototype they were testing, but they weren't satisfied with some of the functions and how it looked.

With a limited amount of hours I have revamped the look and feel of the application to better match their web site and other already existing brand material. I have tweaked the colour schedule, font and changed the background images to better tell a story and to give a coherent experience. I have tweaked parts of the UI layout and some of the UX components to make the application more accessible.

I have created the UX overview and all UI assets using Figma and Adobe Illustrator, and for photos and videos Adobe Photoshop and After Effects.

The mobile application is still under development and I am not allowed to share any content yet.

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